In 1931, Ted and Dorothy Hustead decided to move to a town that had four things; an honest school, a Catholic Church , a doctor and an opportunity.
They wanted to open their own pharmacy.
They eventually chose Wall, South Dakota , as the perfect location. To others, however, Wall appeared to be within the middle of nowhere – somewhere between the Black Hills and the Badlands.
The first year was a troublesome one – thick dust, intense heat, and powerful winds.
In their desire to maneuver on to a more welcoming place, tired, throat – perched travellers rarely stopped. Then, Ted and Dorothy came up with a thought .
They made a symbol that read: Free drinking water At Wall DrugStore.
The sign became something of a novelty. They made more sighs and put them farther and farther from Wall – eventually, as far as other countries of the planet .
All druggists, in fact made “free” ice water available for his or her customers. Nobody however, had thought of advertising the luxury.
Eventually, some 4000 to 6000 customers each day stopped at Wall DrugStore.
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