Source : mashable.com
MCU has a fan base like none other, it came into being with Iron Man in 2008 and in the last 15 years Marvel Studios managed to build a big enough franchise that could even compete with Disney (led to the takeover). However, if you have watched their recent big releases you might feel something is missing. Marvel is about to face a shortage in its fandom because the growing audience can no longer connect with its stories or its young changing heroes, and new characters. But Kevin Feige is already one step ahead. Back in 2008, their young audience aka the millennials were at the age of 14-20. Now the same audience is passing the age of thirty and often the older audience does not make for a good consumer. Not all can afford or are willing to buy a Funko pop or a cosplay costume of a Marvel character. While movies are some of the biggest income sources for the studio, their merchandise, games, and follow-up events all are just as important. Even if Gen Z has maintained its pop culture craze well into adulthood, in the next 40 years the fandom will practically be dead. Marvel is solving the problem through the big screen and Ant-Man And The Wasp: Quantumania is the recent proof we need. The studio is focused on captivating a newer generation. Trying to bring in a fanbase that will last another 50 years as opposed to the loyal fans who have already been here for two decades. It also works into the generational change in the MCU heroes. While most Avengers are dead, others are parting ways to make way for younger stars to take over their roles. It’s logically the right next step for the older actors and the fan base. The new actors including Cassie Lang (Stature / Stinger), Kate Bishop (Hawkeye), and America Chavez (Miss America) are better suited to connect with the younger audience. But Marvel is taking things to the next level, and it isn’t just in Phase 5. Back in Phase 4, films like Spider-Man: No Way Home, and Doctor Strange In The Multiverse of Madness were about the vivid colours and the simpler plot points that kids can follow through. In movies like Thor: Love And Thunder you can even pinpoint the audience group Marvel wishes to aim at.
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